Serene Furnishings

Business bio 

Serene Furnishings supplies a broad range of living room products as well as bedroom furniture to businesses. The Company has a number of high-profile customers stocking the SFL-branded furniture including Wayfair Stores, one of the world's largest online destinations for the home and World Stores by Dunelm, one of the largest homeware retailers in the United Kingdom.

Loan Amount



Black Country

Funding Need

Market Expansion


Furniture Wholesaler

“The funding will enable us to capitalise on a wider product offering, unlocking several new markets and continuing our upward trajectory as a firm. We are excited about our prospects and look forward to working with the team at Maven to fully exploit the opportunities available to the business.”

Tasleem Tasab
Managing Director at Serene Furnishings

Growth and expansion

Annual expenditure in the UK furniture, bed and furnishings sector has increased significantly in recent years with approximately £17.7 billion of purchases in 2017 alone, an increase on the previous year of roughly £1 billion, demonstrating the substantial size of the ever-growing market.

With a well-developed business model, maintaining their own unique identity and product styles, Serene Furnishings has achieved growth on larger portfolio of products entering into the market at a variation of price points. 

The funding secured will support the company’s ambitious growth strategy, focused on diversifying their product portfolio, upgrading IT systems and creating three new jobs in the West Midlands.



Could MEIF Maven Debt Finance help fund your growth journey?

If you’re running an SME business that’s looking to grow, we’d love to hear from you. Feel free to give us a call to find out more about our flexible funding solutions: 

0121 231 7125 Birmingham | 0115 697 6160 Nottingham

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