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Relative Insight


Relative Insight’s technology enables users to understand critical linguistic and attitudinal differences between consumers and brands, as well as track language differences over time. The platform helps brands fuel sharper strategy and smarter communication by comparing and analysing language.

Deal size




Funding need

Product development 



The investment from Maven will allow us to ramp up our customer facing operations, accelerate development, and capitalise on the proliferating opportunities in the UK and, increasingly, the USA. Having customers like Unilever and Disney proves that we have a valuable solution and the investment will allow us to scale to new customers.

Ben Hookway
CEO of Relative Insight

Growth Journey

Relative Insight applies the same methods to help brands interact and communicate more effectively with their audiences, focusing on comparison of the way people speak to derive insights that fuel sharper strategy and smarter communication. The technology has origins in a 10-year research project into criminal linguistics, where it was designed to identify and track criminals online. The platform compares two data sets to identify significant similarities and differences in the way people speak, from word choice to sentiment to grammar.

R/GA, a New York-headquartered international advertising agency and subsidiary of Interpublic, the worldwide marketing agency group, has selected Relative Insight as one of eight early stage technology businesses onto its Marketing Tech Venture Studio programme.

Could NPIF Maven Equity Finance help fund your growth journey?

If you’re running a business that’s looking to grow, we’d love to hear from you. Feel free to give us a call to find out more about our flexible funding solutions:

0191 731 8595

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