Lifeplan designs its own vitamins, minerals and supplements (VMS) products. Originally manufactured by a 3rd party, the business experienced growing levels of demand from consumers looking to take more control over their wellbeing. Lifeplan then brought manufacturing in-house and expanded the company’s product range. Now the business ranks as one of the UK’s leading manufacturers of vitamins and mineral supplements – expanding their product range from 33 items to over 280, including organic and vegan ranges.
Leicester & Leicestershire
“Receiving funding through Maven happened at the perfect time for us. The team and I are excited about the prospects for the business and look forward to working with the team at Maven to fully exploit the opportunities available to Lifeplan.”
Managing Director of Lifeplan Products
Growth and expansion
Founded in 1984, Leistershire-based Lifeplan originally designed its own vitamins, minerals and supplement (VMS) products, manufactured by a third party, launching with an initial portfolio of just 33 supplements. The business has seen steady growth and now ranks as one of the UK’s leading manufacturers of vitamins and mineral supplements – developing and producing more than 280 products which are sold in over 40 countries worldwide.
With the Vitamins, minerals and supplements market predicted to see a steady rise in the long term as usage of VMS and with 65% of all adults having taken some form of vitamin or supplement either daily or on an occasional basis, Lifeplan were seeking funding to enable them exploit the opportunities for growth. The Company stood out to our MEIF deal team as it was a profitable business, operating in a growing market.
The business secured a £500,000 funding package from MEIF Maven Debt Finance, aiming to create 20 jobs in the Midlands and expand its range of VMS products. Selling in over 40 countries, the business will increase sales in the EU and Middle East, seeking to secure a larger market share globally.
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